Piling on in search of a Next Tobacco: “A lawsuit filed in Los Angeles [earlier this month] against the world’s two biggest brewers accuses the beer makers of advertising to minors and seeks $4 billion in disgorgement of profit.” The suit, filed by Seattle’s Hagens Berman, whose doings are oft chronicled in this space (see Sept. 9-10, 2002 and links from there, Nov. 24) targets Anheuser-Busch and SABMiller. It invokes California’s distinctively abuse-prone s. 17200 law (see Dec. 8), as well as a California law which bans alcohol advertising intended to encourage underage drinking. (Ira Teinowitz, “$4 Billion Lawsuit Filed Against Beer Giants”, Advertising Age, Feb. 4) (lawsuit website/complaint in PDF format). Two months ago, lawyers led by David Boies filed a would-be class action against a number of alcohol companies over alleged youth marketing (see Dec. 1)
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“Lawsuit alleges alcohol marketed to teens”
The lawsuit, which seeks class-action status, was filed by the Armonk, N.Y. firm of Boies Schiller & Flexner LLP and by “David Boies III, of the Fairfax, Va., law firm Straus & Boies,” who is the son of Boies Schiller’s…