"Competing for Clients, and Paying by the Click"

Adam Liptak at the Times looks at the heavy lawyer-ad presence on Google sponsored links (“Oakland personal injury lawyer” costs $58.03), and quotes both Ted and me. “Instead of competing on price,” Ted says of plaintiffs’ lawyers, “they compete on Google.” And I point out that the family in search of information on, say, cerebral palsy, will run into plenty of medically tendentious material posted by lawyers as part of their client-intake efforts. (New York Times, Oct. 15).