Comments on: Purina vs. “Chow, Baby”

By: Glenn

Glenn — Thu, 08 May 2008 12:06:10 +0000

Chow, in Chow, Baby is just a play on the Italian word Ciao.

By: John Burgess

John Burgess — Wed, 07 May 2008 14:51:40 +0000

What about the pickle known as 'chow chow'? I'm sure it's use pre-dates Purina's efforts. Further, it's a food product, so the possibility of product confusion is certainly higher than if it were, say, a bicycle tire. Is there something about multi-lingual puns that particularly agitates litigators?

By: OBQuiet

OBQuiet — Wed, 07 May 2008 13:59:43 +0000

I could be wrong but I thought the dog breed usually called a Chow was officially the Chow Chow.

And the salad image that gives me is truly revolting.

By: Tom T.

Tom T. — Wed, 07 May 2008 13:59:05 +0000

The TV show “Futurama” used to refer to a fictional (future) product for unmarried male humans called “Bachelor Chow.” Somehow that must have slipped past Purina’s notice.

By: Colin P. Varga

Colin P. Varga — Wed, 07 May 2008 12:47:35 +0000

Chow Chow? Are you referring to the Amish salad?

By: OBQuiet

OBQuiet — Wed, 07 May 2008 08:41:25 +0000

I am no lawyer but use of the word Chow specifically in reference to pet products might not be too broad. It certainly seems like the owner was trying to create the mental link in customers minds.

Though placing a picture of a Chow Chow next to the text might have diminished this.