Comments on: Google AdWords class action https://www.overlawyered.com/2008/07/google-adwords-class-action/ Chronicling the high cost of our legal system Mon, 21 Jul 2008 16:33:39 +0000 hourly 1 By: Whisper | Blawg Review #169 https://www.overlawyered.com/2008/07/google-adwords-class-action/comment-page-1/#comment-25210 Mon, 21 Jul 2008 16:33:39 +0000 http://overlawyered.com/?p=7289#comment-25210 […] Walter Olson at Overlawyered reports on a Google AdWords class action. […]

]]> By: AMcA https://www.overlawyered.com/2008/07/google-adwords-class-action/comment-page-1/#comment-25202 Mon, 21 Jul 2008 14:47:42 +0000 http://overlawyered.com/?p=7289#comment-25202 On the subject of Google ads: I read here that “mesothelioma” is a $66 click on Google.

So, every once in a while, I punch “mesothelioma” into Google, and click on all the sponsored links to lawyers. $66 a pop.

It’s my little way of moving resources from the carve-up-the-pie at-great-expense sector (asbestos lawyers) into the innovation sector (Google).

Always makes me glow with my public spiritedness.

]]> By: JB https://www.overlawyered.com/2008/07/google-adwords-class-action/comment-page-1/#comment-25039 Fri, 18 Jul 2008 20:21:07 +0000 http://overlawyered.com/?p=7289#comment-25039 Not sure what’s fraudulent here, when Mr. Levitte set up his ad campaign in Google AdWords he was given the opportunity to specify whether he wanted his ads to appear only on Google search result pages, or also in other places such as these parked domains.

In addition, Google gives you the option to pay less for clicks from these “inferior” spots, because as he found out, they often result in less-desirable visitors.

We in the technology world have a saying for people like Mr. Levitte: “RTFM”

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