This would seem to run afaul of the code of professional conduct in most states on misleading advertising. Do you know if the relevant bar associations know about this?

I just did a round of Googling of “mesothelioma” as described above. And I was struck by the stealthy nature of the asbestos bar’s efforts. Few of the sites directly reference lawsuits. Many masquerade as information sites, asking you to put in your name, address and telephone number to receive helpful information about mesothelioma.

Do we really think that well-meaning, helpful people are paying $25 a click-thru to give away information packets (particularly when plain old information is generally just posted on the web these days)? Or are these webites maybe, just maybe, set up to generate a list of potential plaintiffs who can be solicited?

Something deep down inside me says that this kind of stealth recruitment of plaintiffs is highly unethical.

Did you all know that when you punch “mesothelioma” into Google, and you click the sponsored links at the top and on the side of the page, each click costs an asbestos lawyer $25? Yes, “mesothelioma” is the most expensive seach term on Google.

So go punch up “mesothelioma” on Google, and click all the sponsored links. Take a bite out of the asbestos bar!

I do it regularly, and always enjoy myself!