http://www.sccourts.org/opinions/displayOpinion.cfm?caseNo=26860

“It is unmistakable that the closing argument relied heavily on inadmissible evidence. In addition, as will be discussed below, much of the prejudice resulting from the improper evidence was merged in closing argument with Branham’s pursuit of punitive damages in requesting that the jury punish Ford for harm to Branham and others. The closing argument invited the jury to base its verdict on passion rather than reason. The closing argument denied Ford a fair trial. “