“It’s sold without restriction to everyone, and it’s marketed, with billions of dollars, to children before they can even speak, let alone reason… ”

Madison Avenue has managed to transcend the ability to speak and reason in marketing products? Amazing. I would have thought that dog food ads, for example, were aimed at dog owners. Turns out they must be aimed at the dogs themselves ,which, like the toddlers Bittman mentions, can neither speak nor reason. Soon these dogs will be running into grocery stores and purchasing the most heavily adverstised brands while shunning generics, no doubt.

By the way, why is Welch’s never mentioned alongside Coke and Pepsi by the food police? A glass of Welch’s grape juice, all natural and no sugar added, has as many calories as a can of Coke.