A popular blog meme is the Mingle blog rating (e.g. Bainbridge, Opinio Juris). You won’t see it here: movie ratings are trademarked by the Motion Picture Association of America, and they come down like a hammer on those who use the trademarks, and this blog-meme not only uses the letter rating, but the actual MPAA symbol. Unfortunately, US trademark law forces the MPAA to take a heavy-handed approach, because of the alternative: forty years ago, they did not seek trademark protection for their new “X” rating and as a result, the rating became a generic symbol for hard-core pornography (and infantilized the commercial moviegoing public: because now most theaters and brick-and-mortar video stores refuse to offer anything rated harder than “R”, we no longer get such movies, unlike the early 1970s when major studios would make X-rated movies with stars like Marlon Brando or Dustin Hoffman).
(And how well does the blog meme work? Well, the gizmo shares the MPAA’s left-leaning sensibilities: we got bumped to a “PG” because of multiple uses of the word “gun.”)
