For years, an urban legend has floated around which claimed that Procter & Gamble has links to Satanism. P&G’s aggressive campaign to stamp out these rumors included filing numerous lawsuits against those who spread the story. On Friday, at least one of those efforts paid off. A jury in Salt Lake City awarded Procter & Gamble $19.25 million against four Amway distributors who had briefly passed the rumors throughout an Amway voice mail system, and then passed around a retraction soon afterwards. P&G had sued Amway and the distributors, but Amway was ultimately dismissed from the case after many years of litigation.
Observations:
- For a payment of only $18 million, anybody should feel free to call me a Satan-worshipper.
- While I have not yet seen all the pleadings, it seems hard to believe that a rumor such as this could possibly have damaged P&G to the tune of $19.25 million.
- This lawsuit was filed in 1995. For those of you scoring at home, that means it took twelve years to resolve a lawsuit which was, essentially, about gossip. The case featured several trips to the Tenth Circuit Court of Appeals, an unsuccessful petition for Supreme Court review, and related litigation filed in Texas and Michigan as well. Not to defend the conduct of the defendants, but the litigation seems drastically out of proportion to the offense, no?
