Posts Tagged ‘FTC endorsement rules’

Bloggers: beware of overpraising

I wonder whether it’s time to start turning down review copies of books:

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.

The guidelines would also hold bloggers liable for the statements they make about products.

Related: 2007 Ron Coleman column.