According to EUObserver.com, “Brussels is said to be preparing new legislation to monitor sex discrimination outside the workplace. The proposal could lead to a ban on programmes and advertisements that stereotype women or men.” The idea is to ban “images of men and women affecting human dignity and decency”. At the same time, “safeguards on freedom of expression are thought to be included” — very comforting. In the spring of 2002 it was reported that Norway’s Ombudsman for Gender Equality, whose duties include monitoring sexism in toy ads, was proposing to ban a particular toy ad which referred to boys as “tough”. More: Daily Telegraph.