Today’s Wall Street Journal reports that online legal-ad spending has risen nearly 500% in the last year, as law firms pay $50 to $70 a click to have their web sites associated with search terms like “mesothelioma” — because such cases can lead to quick settlements with asbestos-related defendants with low-risk contingent recoveries to attorneys of hundreds of thousands of dollars. As a result of other search-engine gaming efforts, “eight of the top 10 nonpaid listings in a recent Google search of ‘mesothelioma’ were for sites sponsored by law firms, pushing down nonlawyer sites such as the National Cancer Institute.” (Carl Bialik, Wall Street Journal, Apr. 8 (subscription only)). Meanwhile, far less is spent each year on mesothelioma research than on lawsuits. (Wall Street Journal, Apr. 8 (subscription only)).
“Lawyers Bid Up Value Of Web-Search Ads”
Today’s Wall Street Journal reports that online legal-ad spending has risen nearly 500% in the last year, as law firms pay $50 to $70 a click to have their web sites associated with search terms like “mesothelioma” — because such cases can lead to quick settlements with asbestos-related defendants with low-risk contingent recoveries to attorneys […]
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