“Get your million dollars” Vioxx site, cont’d

Law.com’s The Recorder reports that some in the plaintiff’s bar are understandably upset that Google’s ad program placed their firms’ ads on the lurid site discussed in this space Nov. 15 and Nov. 18. “The ‘million dollars’ site ‘is patently sleazy, but the question is whether it violates the ethics rules,’ said Richard Zitrin, an ethics specialist and partner with Zitrin & Mastromonaco who advises plaintiff firms. ‘I think it’s unethical. And I’m a free-speechist on this.'” Lawyers with Lieff Cabraser and Schneider & Wallace also deemed the site unethical. Others, as in earlier rounds of the brouhaha, complained that too much attention was being paid to the page, including a mention by Sen. Orrin Hatch at a Senate hearing. (Justin Scheck, “Vioxx Web Site Has Law Firms Outraged”, The Recorder, Nov. 30). And in a dispatch a week later, the same reporter found that law-firm ads had been removed from the site and replaced with public service ads (“Controversial Web Site Drops Lawyer Ads”, Dec. 6).

More: David Giacalone, guestblogging at RiskProf, has news of more developments, including a substantial rewrite of the site (Dec. 26).


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