Seriously Bad Elf beer

The Ridgeway Brewery in England brews a bitter winter ale which it calls Seriously Bad Elf, complete with a drawing of a gnomic figure on the label. Now officials in Connecticut, including Attorney General and bete-noire-of-this-site Richard Blumenthal, have banned imports of the ale on the grounds that an elf drawing might entice minors to drink the beer. (“‘Seriously Bad Elf’ Beer Banned In CT”, CBS4Boston, Oct. 28; “Connecticut looks to ban British beer with elf label”, AP/USA Today, Oct. 29).

2 Comments

  • So does this mean that Travelocity should give up the
    “Roaming Gnome” advertisments because children may want to travel?

  • Well, Joe Camel did cause all those first-graders to start smoking, after all…and the Pep Boys created an irresistable urge in minors to go buy auto parts…WILL IT NEVER END!? Who will think of the CHILDREN?!