Canadian photographer Gregory Colbert is starting an outfit he calls the Animal Copyright Foundation whose intent is to collect royalty payments on behalf of animal species as compensation for the use in advertising of, for instance, the Budweiser Clydesdales, Target’s spotted dog, the Hartford’s stag, and other furred, finned or feathered creatures, the proceeds to be distributed to conservation causes that benefit animals. In all fairness, media accounts describe Colbert as seeking not obligatory rules requiring payment of the 1 percent royalties when a photo or video is used, but rather a “seal of approval” system in which advertisers vie for consumer favor by voluntarily pledging the set-aside. One almost hesitates to publicize the idea, however, for fear it will percolate in the law schools and emerge after a few years as an asserted new legal entitlement, as “animal standing” has done. (WSJ law blog, Mar. 16; Tim Nudd, AdFreak, Mar. 10; Lunch Over IP, Feb. 25).