Gesundheit! Among other problems with the decision of the Association of Trial Lawyers of America to rename itself the “American Association for Justice” — like, that the new name is vague, defensive and presumptuous — Robert Ambrogi points out that it also has the disadvantage of being “cumbersome. ‘ATLA’ is a phonetically pleasing acronym that is easy to say and easy to remember. ‘AAJ’ sounds like the beginning of a sneeze.” (Jul. 20). Longtime ATLA antagonist Victor Schwartz said, “If a shark called itself a kitten fish I would still not put my daughter in to play with it.” (“The profession formerly known as lawyering”, UPI, Jul. 19). George Wallace weighs in with more links (Jul. 14). And Norm Pattis bids the organization farewell (Jul. 21). See Jun. 29, Jul. 14.
Rhymes for “AAJ”, incidentally, include “hodge” and “podge”, “stodge”, “lordly as the Raj”, “wealthy as a Lodge”, and “obvious dodge”.
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AAJ also rhymes with “haj” or “hajj,” the pilgrimage to Mecca, which should lend the trial lawyers’ annual meetings a welcome aura of spirituality.
It also adds to the confusion since there is already an Alliance for Justice and an Institute for Justice.