Healthier potato chip? Better ask customers first

The mandatory-health movement is seeking to curb restaurants’ use of trans fats, often by way of lawsuit-filing (see Jun. 14) and legislation (e.g., “Alderman proposes trans fat ban”, AP/Bloomington, Ill., Pantagraph, Jun. 30, on Chicago alderman Edward Burke). So why don’t foodmakers just do the right thing and banish the offending ingredients? Parkersburg, W. Va.-based […]

The mandatory-health movement is seeking to curb restaurants’ use of trans fats, often by way of lawsuit-filing (see Jun. 14) and legislation (e.g., “Alderman proposes trans fat ban”, AP/Bloomington, Ill., Pantagraph, Jun. 30, on Chicago alderman Edward Burke). So why don’t foodmakers just do the right thing and banish the offending ingredients? Parkersburg, W. Va.-based Mister Bee, the only producer of potato chips in West Virginia, found out the hard way when it replaced its hydrogenated oils with healthier cottonseed oil in its frying formula. It soon backed off after a 6 percent drop in sales and a steady flow of angry calls from buyers. The “new chip drew immediate reactions from customers who said if they wanted healthy, they wouldn’t be eating chips. Fans of the old chips said the new chip was darker in color, greasier and left an aftertaste. Mister Bee President Alan Klein acknowledged there was a ‘noticeable difference’ in the new chip’s taste after being in the package for a couple of days. The company tried modifying its recipe by using different oils, but consumers still didn’t like the new chip.” (“Customers Pan ‘Healthy’ Potato Chips”, AP/San Francisco Chronicle, Jul. 19).

8 Comments

  • They should just go back to using lard. I know that french fries cooked in lard are fantastic.

  • Something has also happened to McDonald’s french fries, once the best in the world, now, perhaps, the best inedible cardboard in the world.

  • You should reference your earlier coverage of the KFC litigation…

    That’s the one where KFC is being sued for the oil they use… by the group that sued them to get them to use it in the first place!

    Typical garbage.

  • The KFC suit is referenced above as the “Jun. 14” link, but here it is again.

  • That’s why we need to ban trans fats as a matter of law. People wont have a choice so they’ll HAVE to eat healthily. — I’d say that this was sarcastic except that I truly believe that this is the motivation of the people pushing these laws.

  • Oh, sorry! Somehow, I just read right over it the first time.

  • Since when has what the proletariat wants had any influence on what the leftists (and in this case especially the food police) wants?
    They want to control everything, dictate people their lifestyle, they don’t care if the people care to be told what they want or not.

  • […] those "tasteless" trans fats to those other "tasteless" not-so-trans fats. Healthier potato chip? Better ask customers first The mandatory-health movement is seeking to curb restaurants? use of trans fats, often by way of […]