Coca-Cola promotion tweaks client-chasers

Let’s just hope no one tells the Kentucky bar about the new Coke Zero campaign, with its reference to a supposed law firm by the name of Covet & Yourminy. (Stuart Elliott, “Can’t Tell Your Cokes Apart? Sue Someone”, New York Times, Mar. 5). The Times misses the chance to mention the similarity of the widely noted AllTel campaign last year (Jul. 6, Aug. 3).

Comments are closed.