More “fruity” cereal class actions

Disgruntled California consumer Roy Werbel is the latest to file putative class-action complaints against the makers of Cap’n Crunch Crunchberries and Froot Loops because their products do not contain actual fruit or, as the case may be, froot. [SF Weekly and followup via Above the Law] Earlier coverage here, here, here, etc.

3 Comments

  • If one is a big enough moron to believe that Froot Loops contains fruit, there is not much the law can do to help! [I’m sure it does however contain “Froot”–it is implied on the box].

    This is not the first lawsuit on this topic for Froot Loops (formally Fruit Loops) and Kellogg. From Wikipedia: (I did not run the case on Westlaw):

    In 1959, following the failure of Kellogg’s OK’s, Kellogg’s re-purposed the equipment to create the Fruit Loops, Apple Jacks, and Puffa Puffa Rice cereals. A lawsuit was filed less than six months into the distribution of Fruit Loops by Renee Paxton in Paxton v. Kellogg’s[citation needed]. In the case, Paxton claimed that the branding was misleading, as the product didn’t actually contain any fruit. The case was settled out of court, with Kellogg’s agreeing to rebrand what was already a popular cereal as “Froot Loops”.

    When I see such moronic lawsuits, I always keep open the possibility that they are somehow collusive suits for the company to get nationwide advertising for the cost of an index number and a few hours of legal fees.

  • Did Puffa Puffa Rice conain sufficient Puffa Puffa?

    Bob

  • The update link says it even better. The lawyer is the one looking for the cash and he’s a nitwit.