“Converting information-seekers into hopping mad, ready-to-sue prospects”

And if that happens to involve disguising your legal marketing effort as a disease-information site, well, who’s to stop you? [Ad Age] We’ve covered the issue in the past, e.g., here, here, here, and here.

One Comment

  • I like to visit all the mesothelioma websites I can pull up on Google. It’s my understanding a click on a sponsored link costs the lawyer $75 or so. Most expensive term on Google.

    It’s my way of transferring resources from the income redistributing lawyers to the value creating technologists. And striking a small blow against the plaintiff’s bar is always a pleasure.

    I urge everyone to give it a try!