A student organization at Penn Law created a poster for a fashion-law event playing off the well-known design of luggage-and-handbag purveyor Louis Vuitton. Lawyers for the luxury firm fired off a cease-and-desist letter, but the Penn law department declined to comply, a stance that Eugene Volokh finds persuasive: ” I think the use of the marks can’t qualify as dilution, is unlikely to confuse, and is likely to be a fair use in any event.” Another view: Ron Coleman (dilution a possibility).

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