U.K.: “Iceland (the country) may sue Iceland (the chain) over name”

“The Icelandic government has confirmed it is considering launching a lawsuit against British supermarket Iceland over its name.” The British retailer, which specializes in frozen foods, has been doing business for 46 years. [The Guardian]


  • There’s a skating rink here by that name; should they be worried too?

  • The article suggests that the Icelandic government’s intentions are defensive, to allow their exporters to use the name “Iceland” in the EU without facing trademark lawsuits.

    The supermarket chain has apparently had connections from time to time with the country, though not at the governmental level.