FDA: “‘Love’ is not a common or usual name of an ingredient.”

The Food and Drug Administration gets all dour and bureaucratic about a granola maker’s listing of “love” among its list of ingredients: “Your Nashoba Granola label lists ingredient ‘Love,’…‘Love’ is not a common or usual name of an ingredient.” [Anna Edney, Bloomberg, warning letter]


  • Thereby establishing that no one at the FDA ever had a grandmother.


  • Perhaps the “Love” involved was the mating of insects that ended on the oven…

  • “Made With Love” as a slogan, anywhere on the packaging? Cool. “Love” as an actual ingredient in the formal and government-mandated list of ingredients? Yeah, you can’t do that.

  • For Love to be approved as an ingredient it would have to undergo rigorous safety testing. It would not be subsumed under the GRAS exception since nobody at the FDA has ever heard of it before.

    In any case, I would like to see the caloric content of Love listed.

    • Is it a protein, a carbohydrate or a sugar? Or is it more a trace mineral like salt?

      • Couldn’t say for sure, despite a background in chemistry. But I will tell you that it’s a tremendous flavor enhancer for almost everything.

  • And love is a potentially addictive substance, as the great scientist Robert Palmer demonstrated in 1986.

  • Precisely because any idiot knows that love is not an ingredient in the usual sense, listing love among the ingredients cannot mislead anyone and is therefore perfectly harmless. No harm, no foul.