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  • When the size of the existing market won’t sustain the population of practicing lawyers (there are many thousands who have law licenses who don’t practice, and many thousands more with law degrees who haven’t passed the bar), then the effect of Maslow’s Needs Hierarchy kicks in.

    Under that model, lawyers whose income doesn’t fulfill basic needs, their behavior will change as they scramble to make a buck.

    One result is that we see much more aggressive marketing and self-promotion. Is some of this advertising unethical per state bar association credos? Or just borderline?