Yes, this is a marketing campaign, but oh what a marketing campaign: makers of Country Time lemonade pledge funding to pay the fines and legal fees of kids busted for setting up lemonade stands.
Kids across the country are getting busted for operating lemonade stands without a permit. We're taking the lead to #SaveLemonadeStands by paying for kids' fines + permits this year. For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond.
— CountryTime (@CountryTime) June 7, 2018