Yes, this is a marketing campaign, but oh what a marketing campaign: makers of Country Time lemonade pledge funding to pay the fines and legal fees of kids busted for setting up lemonade stands.
Kids across the country are getting busted for operating lemonade stands without a permit. We're taking the lead to #SaveLemonadeStands by paying for kids' fines + permits this year. For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond.
— CountryTime (@CountryTime) June 7, 2018
Our earlier coverage of stands’ legal hassles is here, here, here, here, and here. You can visit the campaign site here and view the video here.
4 Comments
A little off topic but I hate it when kid’s lemonade stands use mixes. Lemons, sugar, and water. Those are the ingredients I want in my lemonade. How hard is that? And yes, you can get off my lawn. Excuse me while I yell at some passing clouds.
Thank you for sharing your opinion. It was once mine, before I spent a day as the adult participant in an lemonade stand of this sort. While waiting for customers, I drew on my modest training in cost accounting to calculate just how much higher the per-cup cost of product was — even if one did not assign a cost to daddy’s labor, delay, stains and clean-up — for a premium touch that did not change a single customer’s buying decision. I still insist on cutting lemons when making lemonade for home consumption, but for the purposes served by a kids’ stand, I say bring on the Country Time.
Ah! But since Country Time mix does not contain any actual lemons, Should you be able to falsely claim that you are making “lemonade” when there are no lemons in the drink?
There seems to be a good class action case for suing you for false advertising!
Perhaps we should also push for legislation demanding that stands differentiate between real “lemonade” and the artificial stuff made from concentrate.
Think of the kids….. there are kids out there that will never know the sour yet sweet taste of real lemonade and instead will think that all lemonade should be sweet like Country Time and the tons of sugar it contains. The massive harm done to the kids is enough to warrant government intervention.
We must stop the scourge of fake lemonade and punish those who promote it!
Somehow:
Sugar, Fructose, Citric Acid, Contains Less than 2% of Ascorbic Acid (Vitamin C), Natural Flavor, Soy Lecithin, Maltodextrin, Sodium Acid Pyrophosphate, Sodium Citrate, Magnesium Oxide, Calcium Fumarate, Artificial Color, Yellow 5 Lake, Tocopherol (Preserves Freshness).
Seems less appetizing. Also, much more difficult to paint on a wooden board as a sign in front of the stand.
For kids looking to do something different, and control costs, might I propose the “Arnold Palmer”? Or perhaps that’s just a regional thing.